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IIFA announces second edition of IIFA Utsavam

MUMBAI: The International Indian Film Academy (IIFA) has announced the second edition of the Fortune Sunflower Oil IIFA Utsavam to honour and recognise the best of South India’s film industry.

The IIFA Utsavam Weekend and Awards will be held on 28, 29 March respectively, at HlCC, Hyderabad.

IIFA Utsavam 2017 celebrations will air exclusively on broadcast partner Sun Network. While the title sponsor is Fortune Sunflower Oil, the event is powered by Renault.

The IIFA Utsavam app will provide users insights into all the details of the Weekend and Awards events in the four film industries of South India.

South Indian Cinema film stars showed their support by voting for their favourite movies and talents at the IIFA Utsavam Voting Week, which was held in Chennai, Bangalore, Kochi and Hyderabad. The 2nd IIFA Utsavam Weekend and Awards 2017 witnessed the highest votes with IIFA Utsavam’s Global Voting crossing over 15 lakh.

Baahubali actor Rana Daggubati and actor Shiva will be hosting the Tamil segment. Dagubatti will also be hosting the Telugu segment with Naveen Babu, better known as Nani. The Malayalam segment of IIFA Utsavam will be hosted by actor Tini Tom and actress Pearle Maaney. The Kannada segment of the awards will be hosted by actor Akul Balaji and actress Meghana Gaonkar.

IIFA Utsavam’s advisory board comprises renowned personalities including AR Rahman, Kamal Hassan, Suresh Babu, KS Rama Rao, Boney Kapoor, Nagarjuna, Allu Aravind, Resul Pookutty, RB Choudhary, Ram Kumar, Mukesh, Sibi Malayil, B Unnikrishnan, Ramesh Aravind and Radikaa Sharath Kumar.

Daggubati said, “IIFA Utsavam is a unique endeavour that raises South Indian cinema to a global platform, allowing the immense talent of the South to be admired universally. I am excited to host the IIFA Utsavam 2017 in Hyderabad and share the stage with some of the most successful actors and technicians from our film industry. As we get set to honour their contributions to cinema, I invite you to join us to celebrate and applaud your favourite stars. I’m certain that IIFA Utsavam will surpass your expectations this year!”

Day 1 of the event will see IIFA Utsavam felicitating and celebrating talent from the Tamil and Malayalam film industries.

Day 2 will felicitate and celebrate the talent from the Telugu and Kannada film industries.

IIFA Utsavam, director, Andre Timmins said, “Our vision for IIFA Utsavam primarily has been to celebrate the excellence and dynamism of Indian cinema along with specially giving due credit and honour to the brilliance of the cinema of South India. We at IIFA are thrilled to bring to the world the much-awaited second edition of the South Indian film fraternity celebration, IIFA Utsavam.”

To select and felicitate the most deserving talent, nominees were selected through film industry voting. A global voting process would determine the winners of the popular awards and jury voting would determine the winners of the technical awards.