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ICC, Twitter celebrate Champions Trophy 2017

MUMBAI: Twitter and the ICC have joined hands to launch interactive fan experiences for the upcoming ICC Champions Trophy 2017 in England.

Fans will enjoy premium match videos through ICC’s Amplify partnership with Nissan India, the first-ever Direct Message personalised experience for sports fans to get live updates and match highlights, live 360 videos, special Twitter emoji for the event and more.

The partnership builds on the strong collaboration between ICC and Twitter for the #CWC15 and #WT20 over the past few years. Here’s what cricket fans can look forward to:

Premium match videos via Twitter Amplify

Cricket fans in India will be able to enjoy fall of wickets, boundaries + sixes and star performer video highlights from the @ICC account on Twitter throughout #CT17. Nissan and Datsun India will bring these video tweets to cricket fans through the Twitter Amplify program.

Personalised Direct Message experience via @ICC

In a first for global sports federations, fans will be able to get a personalized experience via Direct Messages on Twitter with @ICC. They can do this by simply tapping on the ‘Message’ button on the ICC’s profile on Twitter. The experience will help them keep up with tournament information and the latest videos from the event. There’s even a special surprise to unlock when fans pick their team within this experience.

Twitter Emoji for #CT17

Fans can jump straight into the conversation around the Champions Trophy by tweeting with #CT17 and unlocking a new Twitter Emoji of the trophy.

Personalised video Twitter Q&A with commentators and Player of the Match

In addition to unlocking the Twitter Emoji, fans will get a chance every day to receive a personalised video reply from a commentator when they tweet with #CT17 and tag @ICC in their tweet. Select commentators and players will also use the Twitter Q&A app via @ICC to answer fun questions from fans throughout the event, similar to how AB De Villiers picked between Cristiano Ronaldo and Lionel Messi here.


Cricket fans around the world will also have a chance to engage directly with the winning captain when they tweet to @ICC with #AskCaptain. One fan’s tweet will be featured on live global TV and as the captain answers the question, and the fan will also get a personalized Twitter video from the winning captain through the Twitter Q&A app.

Twitter Moments

@ICC will create a Twitter Moment for every match to bring you up to speed with a daily recap of the best photos, videos and tweets in an easy-to follow swipeable format.

Live 360 videos from training

With live 360 videos from the @ICC account, cricket fans will get a new perspective on #CT17 on their phones. From practice sessions to other behind-the-scenes content, fans will get a 360-degree perspective of the tournament on Twitter.

ICC head of media rights, broadcast and digital Aarti Dabas said, “The ICC is committed to growing cricket around the world via innovation in the digital space and over the years, we’ve enjoyed our partnership with Twitter in building personal connections with our fans globally through experiences like #AskCaptain. We’re thrilled to celebrate the Champions Trophy by being the first global sports federation to launch a personalised Direct Message experience for fans on Twitter to catch up with the latest videos and bringing our broadcast, commentators and players closer to the fans.”

Twitter head of sports partnerships Asia Pacific Aneesh Madani said, “Twitter is the beating heart of live cricket conversation, connection and video. Over the years, the ICC has been at the forefront of creating experiences that flow seamlessly on-air, on ground and on Twitter. From match highlights to Live 360 videos, a personalised direct message experience and video Q&As, Twitter Moments to emojis, the ICC has led the way again for the Champions Trophy and we’re excited for cricket fans on Twitter to have fun with these experiences.”