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HuffPost launches in India

MUMBAI: The Huffington Post Media Group has launched its 13th international edition and its first Indian edition in partnership with The Times of India Group.

HuffPost India will combine The Huffington Post’s news and blogging platform with the local expertise and reach of The Times of India Group.

The global source of breaking news, opinion, entertainment and community, has roped in GroupM as a strategic partner for brand synergies and advertising in India.

The announcement was jointly made today by The Huffington Post Media Group president and editor-in-chief Arianna Huffington and TOI’s digital arm Times Internet CEO Satyan Gajwani with advertising partner GroupM South Asia CEO CVL Srinivas.

Huffington said, “I’m delighted to launch HuffPost India, which will be our 13th edition since we began our international expansion three years ago. The launch comes at a moment when India is facing huge and unique challenges, but also when India’s spiritual traditions have taken their place at the centre of a global conversation about what it means to live a good life. I’m thrilled that HuffPost India will be there to chronicle this story and just as important, help Indians tell their stories themselves.”

Gajwani added, “Huffington Post is the first real digital-first news success story globally, and their impact is seen across the world. They’ve coupled a best-in-class technology platform with a fresh way of approaching the world’s issues today. They have been a pioneer in doing a great mix of contemporary news coverage alongside great lifestyle, health and positive uplifting content. We look forward to bringing HuffPo’s conversational approach to news to a large section of Indian audience.”

Srinivas further stated, “While advertising on digital has been growing at a healthy pace we believe brands are yet to harness the full potential of digital media. With an iconic player like Huffington Post, brands have a great opportunity to connect with their audiences. We will be working together to create these opportunities and are very excited about this partnership.”

The Huffington Post and The Times of India Group have established an editorial team based in New Delhi, which will be headed by Sruthijith KK as its editor-in-chief.

“As the world’s largest democracy, and with a middle class of more than 250 million people, India is a critical destination for any global media company. And with Indian household consumption predicted to continue to grow nearly 20% per year, this partnership gives us an ideal entry into what is expected to become the world’s fifth-largest consumer market within the next ten years,” said Huffington Post Media Group CEO Jimmy Maymann.

The English-language website will cover everything from politics, media and entertainment to technology, religion and lifestyle and open up The Huffington Post’s blogging platform to anyone in the country with a story to tell.