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Hero MotoCorp joins BOB as national supporter of FIFA U-17 WC 2017

MUMBAI: Hero MotoCorp has signed up as a national supporter for the FIFA U-17 World Cup India 2017, which will be held across six host cities from 6 to 28 October this year.

Hero MotoCorp is the world’s largest two-wheeler manufacturer and has had a longstanding association with various disciplines of sports. Hero MotoCorp will play a vital role in supporting the competition locally in India.

With the signing of the agreement, Hero MotoCorp has filled the second of six national supporter slots for the FIFA U-17 World Cup India 2017. Bank of Baroda had signed up as the first national supporter of the tournament.

Sony Pictures Networks India (SPNI) is the official media partner of the tournament.

FIFA’s chief commercial officer Philippe Le Floc’h said: “FIFA is very happy to welcome Hero as a national supporter of the FIFA U-17 World Cup India 2017. Hero has been an active supporter of sport in India for several decades and expressed its interest in being part of this important tournament from its very early stages. Both Hero and FIFA share a vision of further developing and strengthening the beautiful game here in India.”

Local organising committee chairman and All India Football Federation president Praful Patel said, “Hero has been a long-time partner of Indian football and as the company that has helped us the most in developing the game in our country, it was natural that it would be associated with the most important football event that India has ever hosted. Hero’s role as a national supporter of the competition reaffirms the long-term commitment it has for the development of the sport. Along with Bank of Baroda, I believe Hero will be a great partner to work with as we embark on this exciting journey.”

Hero MotoCorp CMD & CEO Pawan Munjal said, “Hosting the FIFA U-17 World Cup is a significant landmark for India and Indian football and at Hero MotoCorp, we are immensely proud of being associated with this event. Football is a rapidly growing sport in India, particularly among schoolkids and our commitment to supporting the game has grown strongly over the past few years. I am sure that our association with the FIFA U-17 World Cup will go a long way to further popularising football across India, and I look forward to seeing the future international stars in action and wish all of the teams the very best of luck.”