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Haier partners Chennaiyin FC as associate sponsor for Indian Super League 2015
MUMBAI: Home appliances and consumer electronics brand Haier has announced its strategic partnership with the Chennaiyin FC team, making it the brand’s second year of association with Indian Super League (ISL).
As part of the partnership, the team jersey features Haier’s logo in front on the right hand side. Haier will also gain brand exposure around the grounds in form of in-stadium branding, perimeter board branding and all other benefits as an associate sponsor to gain visibility during the tournament.
Owned by Vita Dani, actor Abhishek Bachchan and cricketer MS Dhoni, the Chennaiyin FC team claims of gaining popularity with football fans across the country, over the past one year.
Haier Appliances India president Eric Braganza said, “We are delighted to be a part of Indian Super League for its second season. Our passion and commitment continues to strengthen for a fascinating sport like Football which demands its players and fans to be agile, bold, dynamic and tenacious. At Haier, we endeavor to chase dreams to realising and achieve them. This association is a step closer to our audience, whose attributes resonate with those of Football. We are ecstatic that we can now bond with our audience at a more personal level and enjoy the spirit of football together.”
Chennaiyin FC CEO Ashish Shah said, “I would like to thank Haier India for sponsoring Chennaiyin FC. At Chennaiyin FC, we are building a Club that is synonymous with supreme performance, continuity & a strong local connect. We are delighted that Haier, being a leading consumer durables brand, has decided to partner with us, thus, further strengthening our brand. We believe that this is the beginning of a long and a fruitful partnership between the two companies.”
Haier added that it has always believed in innovation, teamwork and dedication. The association further enhances its brand philosophy of ‘Inspired Living.’ This partnership with the Chennaiyin FC bolters the synergy of core values of both partner brands which are committed to introducing football to a larger Indian audience.
To further extend the excitement and cheer amongst the fans, Haier also plans to conduct a contest on social media where participant will stand an exciting chance of winning personally-autographed football merchandise by the Chennaiyin FC team.