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GroupM Entertainment to co-produce non-fiction series with Hulu

MUMBAI: GroupM Entertainment has inked a deal with Hulu to co-produce an episodic series entitled ‘My Side of the Sky’, created by documentary filmmaker Sarah Feeley, which will debut as a ‘Hulu Spotlight’ series this winter.

“We’re particularly excited about this project,” said GroupM Entertainment Global President Peter Tortorici. “This series is about vibrant, interesting young student athletes who are putting it all on the line to get to the next level of achievement in the highly competitive world of action sports. It delivers a message that many of our clients can embrace.”

According to the terms of the deal, GroupM Entertainment will both invest in ‘My Side of the Sky’ and executive-produce with Feeley, producer Jesse Albert, and Hulu. In addition to financing, the company will lend creative and strategic support to the project, helping the series reach and appeal to audiences worldwide.

“‘My Side of the Sky’ demonstrates an innovative shift in the way great ideas can be brought to life through relationships with the media world,” said Hulu head of brand content Bryan Thoensen. “GroupM Entertainment played a pivotal role in realising a collective vision, and we’re thrilled to be able to share the story of Windells Academy with audiences everywhere.”

‘My Side of the Sky’ is a character-driven, non-fiction television series that tells real-life stories of the students, faculty and coaches of Windells Academy, a Mt Hood, Oregon-based specialised high school that trains—and educates—the next generation of Olympic and X Games snowboard, ski and skate stars to excel both in competitive action sports and in the classroom. Windells is the premier year-round training facility for the action sports community.

Professional snowboarders Shaun White, Louis Vito, Kelly Clark, Kevin Pearce and Hannah Teter are all alumni of Windells, as are Olympic skiers Nick Goepper, ABM and Maggie Voisin.

Series under the ‘Hulu Spotlight’ banner represent original programming created in partnership with advertisers to provide deeper, more integrated opportunities for brands. Six half-hour episodes of the ‘Hulu Spotlight’ began production in September 2013 and will premiere on Hulu and Hulu Plus in February 2014, with new episodes released on a weekly basis.