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Govt spent Rs 998.34 crore on ads in FY15

NEW DELHI: The government has spent Rs 998.34 crore (Rs 9.98 billion) on advertisements during FY 2014–15, Information & Broadcasting minister Arun Jaitley informed the Rajya Sabha.

Electronic media comprising TV, radio, internet, digital cinema and SMS received the bigger share of the ad spend at Rs 473.67 crore (Rs 4.74 billion), followed by print media at Rs 424.84 crore (Rs 4.25 billion).

At 81.27 (Rs 812.7 million), outdoor publicity also constituted a key part of the media plan. Printed publicity and exhibition received Rs 12.80 crore (Rs 128 million) and Rs 5.76 crore (Rs 57.6 million) respectively.

 

Sl. No. Media Amount spent in 2014–15 (Rs in cr)
1. Print media 424.84
2. Electronic media 473.67
3. Outdoor publicity 81.27
4. Printed publicity 12.80
5. Exhibition 5.76
                    Total                            998.34

Directorate of Advertising and Visual Publicity (DAVP) is the nodal agency for release of government advertisements on behalf of various central government ministries/departments.

Responding to a question as to if any study or assessment has been made to ascertain usefulness or benefits derived from such advertisements, Jaitley said that impact assessment is part of monitoring and evaluation of a programme. The timing and appropriateness of conducting impact assessment needs to be decided by the ministry/department concerned.

For programmes/schemes commenced during 2014–15, the implementing ministry/department has to decide on the conduct of impact assessment, he added.

Stating that the DAVP under MIB undertakes impact assessment exercise on the request of client ministry/department, Jaitley informed that no such request had been received from any of the client ministries/departments during 2014–15.