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Govt committed to facilitate growth of M&E sector, says Rathore
MUMBAI: With technological changes and innovation, content platforms are undergoing a constant change with respect to creation/access and distribution. This results in revenue and business models being fragmented along with changes in market distribution and talent pool identification. Minister of State for Information & Broadcasting Col. Rajyavardhan Rathore said this in his keynote address at the CII Big Picture Summit here today.
Speaking further, the minister said that a series of measures have been undertaken to facilitate the growth of the M&E Sector. Processes and procedures have been streamlined in the broadcasting sector in the context of grant of permissions to TV channels. Measures have been undertaken to promote the branding of India’s soft power at international films festivals.
The government is undertaking measures to promote the idea of India as a filming destination. States are being encouraged to mainstream film facilitation policies and processes. Support for participation of films in international festivals was being encouraged through specific financial grant and support. For the ensuing International Film Festival at Goa special efforts are being undertaken to promote participation of quality films and exchange of ideas concerning different aspects of filming. To take this issue forward, the participation and collaboration of states has been sought.
In terms of the innovation component, FTII Pune is going to conduct campus certification courses in different cities to popularise the nuances of film-making in different parts of the country. The objective is to do away with traditional mode of teaching. On the animation theme, the minister said that the government would be fast-tracking the setting up of the National Centre for Excellence in partnership with the industry in an effort to optimise returns in the sector.
Regarding the Swachhta Film Festival, Col. Rathore said that the response had been overwhelming, which proved that the young generation was extremely creative in conceptualising messages for public service.
The minister further said that India is making great strides in the M&E sector, and the world market for Indian entertainment products is still an important area to expand the reach.