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Goquest inks content distribution deal With Arré
MUMBAI: Multi-platform content distribution, syndication and production house GoQuest Media has tied up with multi-format digital media brand Arré whereby GoQuest will distribute and monetise Arré’s content digitally across the world.
Commenting on the association, GoQuest Media MD Vivek Lath says, “GoQuest Media has in the last few years generated great value in content monetisation to some of the leading Indian broadcasters in the GEC space. To continue to add value to our partners, we are glad to associate with Arré to distribute and syndicate its quality shows like ‘A.I.S.H.A. – My Virtual Girlfriend’, ‘I Don’t Watch TV’ and ‘Arré Ho Ja Re-Gender’, which have gathered great response from viewers in a very short span of time as well as their upcoming show ‘Official Chukyagiri’. Our aim is to best optimise revenue potential of such shows from Arré in the years to come through our network of affiliates and distribution partners across the world.”
Arré co-founder and CEO Ajay Chacko states, “We’re committed to bring quality infotainment and entertainment content to our audiences. Our recent video offerings across fiction and reality, as well as our documentaries, have shown very good traction with young audiences in India. Through this partnership, we hope to reach out to a wider and varied set of viewers in India as well as globally, across linear and non-linear platforms.”