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Google reveals BBC nature content for Google Earth re-launch
MUMBAI: Internet search major Google and BBC Worldwide have teamed up to offer visitors to the new Google Earth a taste of world-renowned nature programming and storytelling, with a shared desire to inspire audiences to explore and foster a deeper connection with our planet.
BBC’s ‘Natural Treasures’ will take users on their own journey of discovery through over 30 locations across six of the world’s most incredible habitats – islands, deserts, grasslands, mountains, cities and jungles.
‘Natural Treasures’ sits within the new Voyager feature of Google Earth which launches today. The BBC’s storytelling will enable users to explore through specially curated journeys, each featuring a dynamic combination of filmed insights from the BBC’s wildlife producers, stunning imagery and clips from award-winning archive series’ including ‘Life Story’, ‘Africa’, ‘Planet Earth II’ and more.
Following their visit to ‘Natural Treasures’, users can discover more about the habitats and more awe-inspiring content about the natural world at www.bbc.com/earth where the British broadcaster’s factual umbrella brand BBC Earth can be found.
Sitting alongside ‘Natural Treasures’ in Voyager are five video collections from the BBC’s Bafta-nominated app ‘The Story of Life’ featuring Sir David Attenborough’s clips.
BBC Worldwide CMO Jackie Lee-Joe said, “We’re delighted to be strengthening our decade-long partnership with Google by pursuing a common goal to bring audiences everywhere even closer to our incredible planet. Through this partnership, we’re leveraging BBC Worldwide’s iconic brand and content to deliver audiences a new way to experience the natural world. The BBC has been capturing and sharing the natural world for over 60 years, and now we’re further innovating how we tell these stories – we can’t wait for audiences to explore further.”