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Google adds Impermium to portfolio

MUMBAI: Web giant Google is continuing with its acquisition spree by acquiring three-year-old security firm Impermium in a bid to control spam and reduce fraud and web abuse.

The Indian firm has been founded by Vish Ramarao, Naveen Jamal and Mark Risher with offices in Bangalore and California. The financial details of the deal have not been disclosed.

Impermium’s CEO and co-founder Risher wrote a post on the website about the acquisition, stating that its team will merge with some of the best abuse fighters in the world through the partnership with Google.

“When we founded Impermium three years ago, our mission was to help rid the web of spam, fraud and abuse. As sites gain in popularity, criminals and miscreants are never far behind, and Impermium has worked hard to defend some of the largest and fastest growing sites. By joining Google, our team will merge with some of the best abuse fighters in the world. With our combined talents, we’ll be able to further our mission and help make the internet a safer place. We’re excited about the possibilities,” he stated.

The company’s investors, advisors and supporters over the years include Accel Partners, AOL Ventures, Charles River Ventures, Data Collective, Freestyle Capital, Greylock Partners, Highland Capital Partners, Morado Ventures and the Social+Capital Partnership.

Impermium had earlier received $9 million in funding from a host of venture firms including Accel Partners, AOL Ventures, Charles River Ventures and Highland Capital Partners.

Risher said the company had built services that work as a risk-determination system helping identify when an account had been compromised. The system calculates the risk from parameters like where you accessed the account from, the device software and historical usage pattern of the links posted.

He mentioned, “Google talked about an RFID ring that you would wear and which would transfer a secure certificate. Yes, it would work but it would be a hassle and everybody would have to buy a reader. It’s not going to happen overnight.”

Just a week ago, Google had made its second largest acquisition of $3.2 billion, snapping up hardware tech start-up Nest Labs. Its costliest acquisition so far is Motorola Mobility, which it bought for $12.5 billion in August 2011.