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Golden Globe telecast draws strong viewership in the US

MUMBAI: The lure of seeing Hollywood celebrities being feted in a party atmosphere proved to be the prime attraction in the US. The Golden Globe Awards, which aired on NBC on Sunday, got 20.9 million viewers, a rise of six per cent, according to Nielsen.

The show was also up slightly in the key 18-49 TG, averaging a 6.5 rating in the key demo. This was a slight growth of two per cent from last year. This is the TG coveted the most by advertisers. Credit for the ratings performance is being given by industry observers to the show’s co-hosts Tina Fey and Amy Poehler.

Viewers were also more interested in fashion and in seeing what the stars wore. NBC’s red carpet coverage was up by 12 per cent from the previous year, averaging a 2.8 rating among adults 18-49.

‘12 Years A Slave’, ‘Gravity’ and ‘American Hustle’ took home top prizes in the film categories. In television, the new show from Fox ‘Brooklyn Nine Nine’ won the best comedy show. AMC’s ‘Breaking Bad’ won for best drama show. HBO’s ‘Behind the Candlelabra’ won for best miniseries or TV movie.