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Go90’s Ivana Kirkbridge to discuss content for mobile-first audiences at MipTV

MUMBAI: go90chief content officer Ivana Kirkbride will deliver a keynote on creating original content for the millennial audience at the entertainment content market MipTV 2017 in France from 3-6 April.

Kirkbride’s team is currently programming over 500 hours of exclusive original series from studios and creators.

go90 is a free, mobile-first, social entertainment platform that aims to make it easy to discover, view and share content from networks, distributors, creators, audiences and brands in digital entertainment. Available on the web, iOS and Android, go90 brings together and delivers premiere entertainment experiences across every screen. go90 is part of the Verizon Communications family of companies.

Kirkbride will outline go90’s rapidly expanding position in original programming for mobile-first audiences. As the former head of content and creator partnerships at Vessel and, prior to that, a key executive launching YouTube into original programming, she will discuss what it takes to create digital-native original content for global millennial audiences. She’ll invite go90 content partners to join her for a fireside chat on the topics of audience, data-driven development, the ever-changing landscape for talent and content, and how strong partnerships are the key for even greater stories.

As part of the Verizon Communications family, go90 offers over 30,000 hours of originals, live sports from the top leagues and best-of-primetime content via a subscription-free, ad-supported platform. Their originals offering features exclusive series from top networks in digital entertainment, including AwesomenessTV, New Form Digital, Complex Networks, StyleHaul and more.

Kirkbride’s keynote is part of a MipTV conference programme which this year takes as its theme “The New Frontiers of Storytelling”. With the announced fourth edition of the Digital Fronts showcases from major digital studios, and the inaugural digital short-form series pitch, the new data-driven creativity that appeals to millennials and beyond will be a core component of MipTV 2017.