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Gaon Connection selects Quintype’s publishing platform
MUMBAI: Quintype, a data-driven SaaS platform for the new-age digital media backed by media baron Raghav Bahl, has partnered Gaon Connection, India’s first professionally run rural newspaper that aims at bridging the information gap prevalent in rural India.
The journal is currently published in Hindi, with plans to add other languages including English in the near future.
Gaon Connection (www.gaonconnection.com) will rely on Quintype’s publishing platform to expand its reach by tailoring content for its viewers and building a user-friendly interface with Quintype’s advanced pubtech platform that offers a one-stop-shop content management solution.
Gaon Connection covers news from villages, provides information on farming, health, agriculture, etc. It aims to address all the information requirements of rural India, including agribusiness, local governance issues, a grounds-up student community journalism initiative under Project Swayam, sharing of best practices in farming, national/international news, etc. It also aspires to make rural market intelligence available to urban businesses to promote growth and penetration in the villages, making them more accessible to business.
“Gaon Connection has kick-started a venture that carries social significance. We are excited to be associated with an initiative of this stature that empowers a population deprived of information and current technology. We are equipping them with a data-driven publishing platform that enables them to reach their audience and deliver the content that is most suitable to their audience profile. Furthermore, Quintype’s deep content analytics will help the Gaon Connection editorial team plan their content strategy based on what appeals to their audience the most,” said Quintype founder & CEO Amit Rathore.
“India lives in its villages. Gaon Connection endeavours to empower rural citizens by making them better informed and give a voice to their concerns. We hope to bring relevant information to the rural audience and help them participate actively in local governance. Partnering Quintype allows us to focus on the core idea of the initiative, by passing on the technology heavy lifting to the experts,” said Gaon Connection founder Neelesh Misra.
Quintype’s pubtech platform has a modern content management system with integrated features for audience development, management and engagement, monetisation and business-relevant analytics. The pubtech platform offers a one-stop solution including editorial planning, support for cardified content, engaging story templates, rich media support, context-aware chat and notifications, omni-channel publishing and content personalisation for the clients, eliminating the need for in-house technology support.