21 Sep 2017
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Gaana acquires indie music portal Musicfellas.com

MUMBAI: Everybody seems to be going the indie way now. After MTV launched its independent music channel, Times Internet’s online music broadcasting service Gaana.com has forayed into the world of independent music by acquiring the indie music portal Musicfellas.com.

With this acquisition, Gaana will have access to independent music that will help the brand’s further leadership in the market. The founders of Musicfellas will join the Gaana team to drive the app ecosystem on the music service.

Gaana.com business head Pawan Agarwal said, “Musicfellas gives us an opportunity to work closely with the fast emerging indie music industry in India. We are also acquiring a great team and product with this acquisition that will help us to be at the forefront of online music broadcasting business in India, particularly on mobile.”

Gaana now aims to become more active with the start-up ecosystem in India to build a large suite of applications on the Gaana platform and thus expand the developer ecosystem.

Musicfellas.com was founded by Mayank Jain, Gaurav Shahlot and Shubhranshu Jain in mid-2012. The idea of the portal started as a conversation around a blog post on music written by Mayank. Musicfellas was funded by TLabs, a technology accelerator and seed fund run by Times Internet.

Musicfellas.com CEO Mayank Jain said, “The size, diversity and reach of Gaana.com present a great opportunity to make a positive contribution to the music industry. We are excited to join Gaana as it provides us a bigger platform to do what we love—that is, to help the indie music scene grow.”

Jain will take the role of developer evangelist at Gaana, helping developers to build similar music apps for the website.

With over 700 indie music artists across the globe, the website made its mark as a niche indie music community and became a known platform for streaming indie music in the country.