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Future is ripe for non-fiction content, says Morgan Spurlock
MUMBAI: More people are watching non-fiction entertainment than ever before and the future is ripe for this genre of content, said Oscar-winning documentary filmmaker Morgan Spurlock.
“Now audiences want more and smarter non-fiction content. With series like ‘Making a Murderer’, quality is back,” said Spurlock.
Speaking at MipDoc in Cannes, France, Spurlock said that digital consumption of content is currently exploding, especially for younger demographics. Given that millennials spend 70 per cent of their time on non-TV screens, 40 per cent of Spurlock’s company, Warrior Poets, is now focused on digital.
“As such, your digital strategy should be a natural extension of your current pipeline,” he said.
An opportunity for targeting is millennial women who are not being given content. They represent $840 billion in annual purchasing power. Which is why Warrior Poets is currently working on three women-focused programmes, with Disney-owned MCN Maker Studios.
- ‘Present Tense’, with Gillian Rose Reed, an immersion in different women’s issues, such as transexuals’ social integration
- ‘Sexish’, a body-positive, sex-positive show
- ‘What We Teach Girls’, a series on gender roles and education.
“Empowerment isn’t just something we say, it’s something we control. We need to be brave enough to put things like this out. Without Maker, we wouldn’t have been able to do this,” he added.
As long as projects can be multi-platform, they can make money in different ways on each platform, Spurlock said.