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FremantleMedia secures new commission for ‘Who Lives Here? ‘
MUMBAI: Television format creator, distributor FremantleMedia has announced a new commission from Sweden’s SVT for its entertaining, competitive property format, ‘Who Lives Here?’.
Originally hailing from Canadian production company 3Bird Media, the local Swedish version is set to launch in April 2015. FremantleMedia International has also secured the worldwide distribution rights for the original Canadian version of the title for its lifestyle catalogue.
‘Who Lives Here?’ combines people’s love of snooping around other people’s houses and our pre-conceptions about people based on first appearances. In each episode, five strangers tour each other’s homes together and try to work out who lives where. The only information they have at their disposal are their first impressions and their knowledge of each other’s professions.
As they visit each home, participants have to plot who they think lives in this particular place, matching up design style with their preconceptions of one another. At the end of the show each homeowner reveals their own place. Whoever makes the most correct home to homeowner matches wins a cash prize, not to mention bragging rights.
FremantleMedia senior VP, global acquisitions, development Vasha Wallace said, “We are delighted to be working with SVT on their local version of the highly entertaining Who Lives Here? Together the FremantleMedia Sweden and SVT teams have done an excellent job with the production and casting to bring a broad range of bold personalities and interiors to match. We are delighted with this format and since our launch, Who Lives Here? has already garnered a lot of global interest. We look forward to sharing more exciting news soon.”
SVT head of programming Micael Lekberg said, “ ‘Who Lives Here’ immediately caught our interest when FremantleMedia pitched the format. The show depicts people’s vast interest for decorating, design and architecture in a very playful way. We have high hopes in reaching the wider audience with the Swedish version of Who Lives Here when it premieres on April 6th on SVT1.”
3Bird Media partner, executive producer Jennifer Twamley said, “The FremantleMedia Sweden team has beautifully captured the playfulness of Who Lives Here while exploring the universal question at the heart of the show – what our homes say about who we are. We’re very excited for everyone to get a peek inside the many spectacular, design savvy and quirky homes across Sweden when the series launches on SVT.”