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FremantleMedia Intl sets up shop in Canada
MUMBAI: Television format creator and distributor FremantleMedia International (FMI) has officially announced the creation of FremantleMedia Canada, a Toronto-based sales office for its distribution operation.
The office will be headed by Susan Hummel, who has recently been hired as senior VP of distribution and sales and starts her new position early next month.
While FMI has always had a strong presence throughout Canada, the creation of this new sales office in Toronto exemplifies the company’s long term commitment to the market. Having a dedicated team on the ground will enable the company to organically grow its business in the highly competitive market across Canada, in both the English and French languages, maintaining the company’s position as a leading global distributor.
Reporting directly to New York-based FMI senior executive VP Lisa Honig, Hummel will lead FMI’s first local distribution office in Canada. She will be responsible for developing and managing strategies to license FremantleMedia content to the various distribution platforms, including traditional broadcasters, pay TV, new media, digital, etc. She will also create local marketing initiatives that will support the sale of key content within the territory.
Honig said, “It’s a very exciting time at FMI with the company’s larger commitment to the Canadian TV market. While this last year has been one of transition, the result has been an increased focus on investing in both in-house and third party content and development, as well as a re-energized commitment to building our scripted portfolio.
“Canada has always been one of our largest territories for international distribution and having a local team led by Susan is going to help us to build upon on our already solid foundation and growing portfolio of content.”
Hummel said, “I’m proud to be at the forefront of the creation of a larger FMI presence throughout Canada. It’s great to be part of the newest FMI office, right from the ground-breaking. I look forward to expanding FMI’s existing relationships across all platforms throughout Canada.”