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FremantleMedia International renews deal with Ash Atalla’s Roughcut Television

MUMBAI: FremantleMedia International (FMI), the global distribution division of television format creator and distributor FremantleMedia, has extended its relationship with indie comedy and comedy drama producer Roughcut Television for a further two years.

Established in 2007 by Ash Atalla, Roughcut TV is a UK independent television production company.

Under the terms of the deal, FremantleMedia International will continue its co-development relationship with Roughcut TV until at least the end of 2015, allowing FMI to distribute all tape sales from Roughcut’s UK commissions, including ‘Trollied’, ‘World’s Craziest Fools’, ‘Cuckoo’ and ‘Anna and Katy’.

The deal also grants FMI the opportunity to exploit format rights for Roughcut Television’s UK-commissioned title, allowing FremantleMedia’s global network of production offices the chance to produce the shows for local markets.

FremantleMedia International acting CEO Bob McCourt said, “We couldn’t be happier to renew our relationship with Ash and his team for the next two years. Roughcut TV produces some of the best-known comedies in the UK and they work perfectly for FremantleMedia International’s audiences. We’re looking forward to working together to exploit our back catalogue, as well as work on new titles coming through the pipeline.”

Roughcut Television founder, MD Ash Atalla said, “FremantleMedia are like the clever and popular mate you never had at school. They speak loads of languages, know the right people all over the world and give you the best advice. I wish I’d met FremantleMedia when I was 15, but this will have to do.”

FremantleMedia International will be bringing the second season of ‘Cuckoo’ to MipTV this year starring Taylor Lautner.