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Fremantlemedia acquires 51% stake in Israeli production company Abot Hameiri
MUMBAI: Fremantlemedia has acquired a 51 per cent stake in Israeli production house Abot Hameiri for an undisclosed amount.
The company is a key strategic acquisition for FremantleMedia as they sought a partner who had a complementary creative approach and strong relationships within the thriving broadcast and production community in Israel. Abot Hameiri will be FremantleMedia’s creative hub in Israel, providing a strong pipeline of content which FremantleMedia can then produce and distribute through its international global network.
Founded in 2006, Abot Hameiri specialises in entertainment formats, scripted reality and drama. It has produced local versions of international entertainment formats such as ‘The X Factor’ (a FremantleMedia / Syco Entertainment format), ‘Survivor’ and ‘Amazing Race’. The company also has a strong track record of developing and producing its own formats, including ‘Power Couple’ which has been sold to Brazil, China, South Africa, Germany, Portugal and Italy. The company’s scripted output includes the two-series ‘Shtisel’ and the drama success ‘A Good Family’.
Co-founders Eitan Abot and Guy Hameiri are established television executives: Abot has more than 20 years’ experience and previously owned one of the largest television studios in Israel, MTVS Studios. Hameiri was commercial VP at MTVS and prior to that, CEO of Look Talent Agency.
Fremantlemedia COO, CEO emerging markets Sangeeta Desai commented, “Israel is a highly creative market and this acquisition gives us the perfect entry point into Israel given Abot Hameiri’s established relationships with broadcasters and talent, breadth of genre offering and creative fit. We couldn’t be more pleased to be working with Eitan and Guy.”
Abot and Hameiri commented, “We are delighted to be partnering with FremantleMedia and are excited about the creative and commercial opportunities that being part of a bigger network will provide. We think there is a great fit between the business we have built and FremantleMedia.”
This acquisition is the latest in a string of investments from FremantleMedia including entertainment indies Man Alive Entertainment and Naked Entertainment in the UK; factual companies Full Fat TV (UK) and No Pictures Please (Netherlands); scripted outfits Corona Pictures (UK), Fontaram (France), Kwai (France), and Wildside (Italy); and reality producer 495 Productions (US). Earlier investments in scripted producer Miso Films (Nordics) and native digital media company Divimove (Europe) have also contributed to FremantleMedia’s growth.