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Fremantle Media extends Got Talent to ‘CEOs Got Talent’
MUMBAI: Fremantle Media has extended its Got Talent format to a new one day on-ground programme titled ‘CEOs Got Talent’, wherein CEOs will compete to showcase their unique talent that usually don’t come into play in their daily boardroom lives.
The first-of-its-kind property has been created within the ‘Got Talent’ franchise to recognise the creativity and talent among CEOs. Featuring 12 CEOs, the programme will be held on 7 March at the Grand Hyatt in Mumbai and will be broadcast on CNBC TV18.
Produced by Fremantle Media and presented by Blackberry Messenger, the initiative will invite CEOs from India Inc. who will compete on this stage. The special event will witness three judges of which one will be Colors CEO Raj Nayak. The most talented CEO will be chosen from among the 12 participating CEOs, who will showcase their lighter and talented side.
FremantleMedia India MD Anupama Mandloi said, “We are excited to launch this unique format, a first-of-its-kind adaptation of our global ‘Got Talent’ franchise. With CNBC TV18 as our broadcast partner, our endeavour is to reach out to the core business leaders in the country and show-case their talent outside of the corporate board rooms. The response has been fantastic and we look forward to some very enthusiastic participation.”
As part of this format, the CEOs will be setting up their own BBM channels and seeking a following of their fans through their channel’s page. The number of subscribers on their BBM channel will contribute to their overall score.
Proceeds from ‘CEOs Got Talent’ will go to Genesis Foundation that provides financial support for life-saving and life-changing medical intervention for critically ill under-privileged children in areas of cancer, cardiac disorder, organ failure, thalassemia and extreme deformities.
Genesis Foundation founder trustee Prema Sagar said, “CEOs Got Talent is a platform for chief executives to come out of the closet, to do what they love, show their hidden talent – be it music, dance or any other performance, while raising funds to save lives of critically ill children. We are very excited to partner with Fremantle, CNBC TV18 and the sponsors that have very generously supported this unique event.”