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Fox International Channels launches three channels on South Africa’s Star Sat

MUMBAI: Fox International Channels (FIC), 21st Century Fox’s international multi-media business, has announced a strategic partnership with Star Sat, On Digital Media’s recently re-launched digital television platform.

The agreement sees retention of flagship channel Fox, alongside FX, BabyTV and Fuel as well as three additional channels – Fox Crime, Nat Geo Gold and Fox Movies – which will increase the number of brands available to South African subscribers to seven.

The deal will increase Fic’s footprint and support the global corporate strategy of channels remaining non-exclusive.

Fic Africa senior VP, GM Alessandro Tucci said, “This move is very encouraging for us as a distributor of powerhouse channel brands globally”.

Fic adds that it will be the most relevant channels supplier of Star Sat with channels on almost all genres, such as Entertainment, Documentary, Sports and Kids. The Lifestyle channel will be launched at a later stage.

The launch of Fox Movies, a channel developed by 20th Century Fox dedicated to great and iconic content, will be a first on Star Sat and the continent, thus supporting the relevance of conducting business in Africa as stipulated by FIC’s corporate strategy. “The Fic Africa strategic plan has been to ensure increased distribution of our key channel brands to all platforms thus strengthening our presence,” he added.

The news comes after the company recently announced the purchase of a controlling stake in Setanta Africa, thus increase the variety in its local portfolio of channels to include sport. Fic’s fiction and factual entertainment channels epitomise the most appealing premium TV offer on the market and the addition of three bespoke brands will bring this quality to an even wider audience.