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Fox commences live streaming of primetime shows
MUMBAI: US broadcaster Fox has launched live streaming on its digital platforms, offering viewers access to a simulcast of the network’s primetime entertainment programming via Fox.com and Fox Now for iPhone, iPad, Android, Kindle Fire, Apple TV and Google Chromecast.
With this beta launch, Fox will be the only broadcast network to offer pay TV customers in all 210 television markets across the US a live stream of its primetime entertainment programming. Fox will simulcast entertainment programming seven nights a week, as well as Saturdays during late-night.
With more than 25 million downloads and support for all of the Top 10 pay-TV providers in the US, live streaming on Fox.com and Fox Now will be available to more than 98% of pay TV subscribers, representing 96 million homes.
Fox will simulcast primetime entertainment programming every night, including ‘Wayward Pines’; the cooking competition series ‘Masterchef’; ‘Hotel Hell’; ‘Home Free’, the Fox special ‘Teen Choice 2016’, airing on 31 July and all of Fox’s series in the upcoming 2016-17 season. Live sports programming on Fox will continue to be available for streaming via Fox Sports Go.
Fox’s new live-streaming capability will enable Fox affiliates to dynamically insert local-market advertising and display station branding.
“From the start of the on-demand and over-the-top viewing revolution, Fox has been at the forefront of providing greater access to our buzz-defining shows, like ‘Empire’, ‘Lucifer’, ‘Scream Queens’ and ‘Family Guy’. Adding nationwide primetime live streams is just another great example of how the Fox Digital Consumer Group, under Brian Sullivan’s leadership, is innovating to give viewers the convenience and flexibility to watch our programming whenever and wherever they want,” said Fox Television Group chairmen, CEOs Dana Walden, Gary Newman.