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Former Fox Intl Channels head Hernan Lopez launches firm to monetise entertainment podcasts

Mumbai: Former Fox International Channels head Hernan Lopez has announced his new venture. Wondery will focus on creating, curating and monetising entertainment podcasts.

Fox is an investor in the company. “Hernan has an exceptional understanding of the ways in which new technologies allow companies to build media brands on a global scale, and we look forward to his success with this new venture,” said Fox Networks Group chairman, CEO Peter Rice.

“Wondery gives me the ability to combine many things I know and love—storytelling, network and brand building and technology—in the fastest growing segment of on-demand consumption. Americans spend three and a half hours a day with audio, and all that time is going in one direction: mobile, and on-demand. The sheer numbers, the desirable demographics, and the intimate environment in which advertisers can engage with audiences make it clear that there is a compelling business opportunity here. With the support of Fox and the relationships I have built over my 26 years in radio and television, I am confident that Wondery will be able to attract great storytellers and unrivalled consumer interest,” said Lopez.

Wondery has teamed up with San Francisco-based ART19 tech firm to help with distribution infrastructure and dynamic ad insertion across multiple podcasts. “Monetisation in podcasting has been held up by antiquated technology. With targeting, measurement and back catalogue advertising, our technology will provide Wondery with the tools it needs to sell to major brands,” said ART19 CEO Sean Carr.