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Flow Sports acquires IPL broadcast and digital rights for the Caribbean
MUMBAI: Flow Sports, the region’s newest and only Caribbean-based high-definition (HD) sports TV network, has become the official broadcast and online streaming partner of the Indian Premier League (IPL) T20 cricket tournament, which will be held from 8 April and 29 May.
In securing the broadcast rights, Flow Sports will be the only broadcaster in the region to provide HD coverage of all the IPL action. The deal also gives Flow exclusive digital rights to the IPL, which will be freely available to all Flow mobile and broadband customers via the cricketgateway.com platform.
Entering its ninth season, the IPL is the largest and most popular professional T20 cricket tournament in the world, and features West Indies’ superstars including Chris Gayle, Dwayne Bravo, Sunil Narine, Andre Russell, Kieron Pollard, Lendl Simmons, Dwayne Smith, Samuel Badree, and Jason Holder.
The IPL is also the most popular regular-season cricket tournament in the Caribbean, and often the most-watched event in the annual sporting calendar. Flow Sports will be showing all 60 games of the eight-team tournament live, with up to two games being broadcast per day, all in HD.
“Our customers consistently tell us that, as the biggest and most exciting T20 tournament in the world, the IPL is their favourite regular season cricket competition—the IPL is to cricket fans what the English Premier League is to football fans. We are therefore thrilled to announce our agreement with the IPL to confirm what is the region’s best cricket and, indeed, sports line-up,” said Flow Sports president John Reid.
The IPL deal comes close on the heels of acquisition of the Pakistan Super League (PSL) T20 and the Asia Cup 2016 rights by the network. During its recent coverage of the PSL, Flow Sports was consistently the most popular sports network on the Flow TV platform, demonstrating the enduring popularity of cricket in the Caribbean.
“With IPL rights, we have cemented Flow Sports as the ‘Home of Cricket’ in the region,” said Reid. “Thanks to this deal with the IPL, as well as the partnerships we’ve secured with the New Zealand Home Series, South Africa Home Series, Bangladesh Premier League T20, the Ram Slam T20 and more recently the PSL20 and Asia Cup, our customers can watch their favourite West Indies players in action from leagues all around the world, and never miss a ball.”