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First Iocalised Streamy Awards to be made for Indian, South Asian audiences

MUMBAI: Tubefilter and Dick Clark Productions have joined hands with Culture Machine for the first internationally localised version of the Streamy Awards, which honour the best in YouTube, Facebook, online video and the creators behind it.

The awards show will be produced for audiences in India and South Asian territories including Bangladesh, Pakistan, Sri Lanka, Nepal and Bhutan.

Streamy Awards creator Drew Baldwin said, “Online video and digital entertainment is indeed a global phenomenon that has brought us closer than ever before, but the world still remains a mosaic of many diverse cultures and the creative communities that surround them. From the beginning, the Streamy Awards have always striven to showcase digital entertainment to broader audiences, and our partnership with Culture Machine marks an important first step in our mission to celebrate excellence in online video, no matter in what part of the world it is made.”

Dick Clark Productions EVP of international distribution Mark Rafalowski said, “Our partnership with Culture Machine represents all of the elements we feel necessary for success in localising the show. Digital networks and traditional media companies recognise the Streamy Awards as a truly unique programme that bridges media consumption patterns across multiple demographics.”

Culture Machine CEO, co-founder Sameer Pitalwalla said, “The prestigious Streamy Awards are a perfect fit with Culture Machine’s vision of creating entertainment for the internet generation. The South Asian market is among the top three internet markets in the world, and our partnership with Tubefilter and Dick Clark Productions is a step towards providing a platform that recognises achievements for those pushing the boundaries of entertainment on the Interwebs.”

Tubefilter and Dick Clark Productions will continue to pursue the development of localised versions of the Streamy Awards for additional international territories in the next year.

The first-ever live television broadcast of the fifth annual Streamys Awards were hosted by online video sensations Grace Helbig and Tyler Oakley, and took place from the Hollywood Palladium on 17 September 2015. The show aired on VH1 and its digital platforms, and was simulcast in Canada on Much and Bell Media networks including CTV.