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Fashion One TV to acquire London-based Fashion TV International

MUMBAI: Fashion One Television has agreed to acquire London-based Fashion Television International, the owner of the Fashion Television brand outside Canada, from Madrid-based Desdemona Capital.

The merged company will consolidate Fashion One’s F.O. channel and Fashion Television’s content. It will broadcast in Europe under the channel brand “Fashion Television”. This will expand the brand from a single feed on Hotbird to a full HD feed, distributed on Eurobird 9.

The HD broadcast will be a contribution feed for distributors, and can be received on transponder 60, D/L 11919 Vertical, SR 27500, FEC 3/4.

Fashion One founder, president Mick Gleissner said, “Fashion Television is recognised as the leading authority on fashion and lifestyle since 1985, and F.O. has already brought to its viewers a substantial amount of Fashion Television’s popular content. The acquisition of the entire brand means significant synergies for both companies, better programming and higher production value”.

Desdemona Capital acquired the rights to the brand in 2014, and remain a shareholder in the new combined company.

The new combined company will phase out the ‘F.O.’ brand in Europe after a transition period, with the goal to finalise the rebranding to “Fashion Television” in the second quarter 2016.

The combined company will also be the new owner of the first Ultra High Definition (UHD) channel Fashion 4K, which was launched worldwide as the first and only special interest channel in UHD quality on three continents. The new UHD standard has a resolution of 4 times the pixels of a traditional high definition (HD) image.