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FameBox launches web reality show ‘Beauty & the Blogger’

MUMBAI: Multi-channel talent platform on digital media FameBox has launched a web reality show ‘Beauty and the Blogger’ with fashion and lifestyle brand American Swan as its official sponsor.

The show will see the glamour world meeting social media by featuring eight shortlisted fashion models and eight of the country’s top bloggers who join forces for a multi-round contest.

Hair care product TRESemmé and cosmetic brand Lakme have come on board as the beauty partners of the show.

The show will be initiated through a three-day event scheduled from 13 to 15 May at an exclusive resort. This will be followed by a grand finale which will be viewed on the FameBox fashion channel on YouTube. The winners will be chosen on the basis of the social media buzz and influence they generate.

After an in-depth grooming session on 12 May hosted by a renowned stylist from Lakme and Tressemme, the beauties and the bloggers will head towards the three-day launch event.

FameBox director Dhruvank Vaidya said, “Fashion and beauty has made a major impact on social media so far and needless to say this category is much engaging. With Beauty & the Blogger, we aim to provide a platform to the rising fashion enthusiasts who can experience the power of social media and become webstars in the domain they follow so closely.”

The winning fashion model will be the face of American Swan, whereas the winning blogger shall be its social media brand ambassador. Additionally, the winning pair will also get the chance to host their own exclusive channel on the FameBox network. Besides this, there will also be a cash prize and merchandise from American Swan, Lakme and Tresemme.

American Swan CEO and director Anurag Rajpal said, “As a brand we have always believed in the power of digital and social media as a key driver for brand visibility, engagement and salience and this one-of-its-kind online web reality show was the perfect format to achieve this. During the event this year, we will be launching our swimwear collection which we believe is very distinct in the styling quotient that the range offers. The celebrities, mentors, the event activities, and most importantly the dissemination of the video content in the digital space will allow us to showcase our brand and products through a very engaging and exciting format.”

‘Beauty & the Blogger’ comes close on the heels of the channel’s innovative concept of ‘FameBox WebChef’, India’s first web reality show.