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#fame, CAA Kwan partner to build digital video communities for celebrities
MUMBAI: Digital entertainment network #fame and celebrity management firm CAA Kwan have announced a pioneering strategic partnership in the digital entertainment space.
Through this alliance, #fame and CAA Kwan will help some of India’s top celebrity talent to engage with their fan base by co-creating and promoting digital video content and communities around them. This will take the form of exclusive digital video channels and shows on the #fame network, which will give fans and audiences access and insight into the persona of some of the nation’s most loved celebrities, including award-winning actors, music maestros, top models and sport stars.
CAA Kwan partner Vijay Subramaniam said, “Iconic entertainers and celebrities share a common trait, that of having an engaged and active fan community around their brand. In this social age, where digital is revolutionalising everything about entertainment, building a video community is key for our celebrity talent to connect deeply with fans. We’re very excited to partner with #fame and look forward to building a great offering together using our respective strengths.”
To The New Ventures MD Puneet Johar commented, “As smartphones and web access becomes more mainstream, mobile video will increasingly be the currency of consumer Internet. CAA Kwan shares our vision on digital and complements our talent focus and this partnership will help celebrities benefit in such a fast evolving landscape.”
To The New Ventures is the parent company of #fame.
#fame CEO Saket Saurabh said, “Entertainment is getting re-defined and disrupted by digital video. The kind of content and engagement that can be served to audiences on it is greatly unaddressed by other media. And this is where India’s top celebrities can create meaningful content and communities, which genuinely reflect their passion and personality as entertainers and icons. We are very excited to lead this shift.”
#fame is building a pan-Asian digital video network that will straddle over 5,000 channels and 50,000 content creators over the next 3 years. It strategically focuses on emerging and established talent to build digital properties, channels and communities around them.
CAA Kwan creates opportunities for clients in the areas of commercial endorsements, live appearances and performances, motion pictures and television (including packaging and sales), music, sports consulting, licensing and merchandising and business development, among others. Some of the clients that CAA Kwan represents include Ranbir Kapoor, Deepika Padukone, Farhan Akhtar, Shahid Kapoor, Sonakshi Sinha, Shraddha Kapoor, Jacqueline Fernandez, Yo Yo Honey Singh, Pritam, Terence Lewis, Boman Irani, Zoya Akhtar and Kabir Khan.