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Essel Vision forays into Hollywood, to distribute Lionsgate’s ‘The Last Witch Hunter’
MUMBAI: Essel Vision Productions, Zee Entertainment Enterprises Ltd’s (ZEEL) content studio arm, has forayed into Hollywood by singing a distribution partnership with Lionsgate.
Essel Vision is going to distribute the upcoming film ‘The Last Witch Hunter’ in India.
Essel Vision has released the first look of the action star Vin Diesel’s next film, which is Lionsgate’s supernatural thriller. The film will hit Indian theatres on 22 October, a day prior to its worldwide release.
Essel Vision Studio business head Akash Chawla said, “We’re always looking to collaborate with the most successful content companies in the world as well as to give new filmmakers an opportunity to showcase their work. Following our successful ventures into television, short form content, Bollywood, regional cinema and music, our exclusive deal with global content leader Lionsgate to handle all the marketing and distribution of ‘The Last Witch Hunter’ in India cements our leadership in handling Hollywood blockbusters as well.”
The studio secured the rights to market and distribute the film from global content leader Lionsgate, the first of numerous anticipated Hollywood blockbuster acquisitions. ‘The Last Witch Hunter’ features an ensemble cast led by global action icon Diesel, Michael Caine and Rose Leslie. The film is directed by Breck Eisner.
Lionsgate Motion Picture Group co-chairs Patrick Wachsberger and Rob Friedman said, “The Last Witch Hunter showcases action superstar Vin Diesel at his exciting best, and we’re delighted to partner with our friends at Zee Entertainment to bring his latest thriller to Indian moviegoers. The large and fast-growing Indian marketplace offers tremendous opportunities. With their marketing prowess and distribution expertise, Zee Entertainment is the right partner, The Last Witch Hunter is the right film and Vin Diesel is the right superstar to help us conquer the box office there.”
“Vin Diesel is one of the biggest action heroes on the planet. Following the record-breaking success of Furious 7, his next film is breathlessly anticipated by his fans here in India and around the world. We’re thrilled to team with Lionsgate to give Indian audiences the opportunity to see The Last Witch Hunter a day prior to its worldwide release on Thursday 22 October, which is also the auspicious occasion of Dussera. Today’s sneak peek marks the first step in our innovative and aggressive marketing campaign to ensure that the film receives the mammoth reception it deserves,” Chawla added.
The movie tells the story of Kaulder, the ‘Last Witch Hunter’ (played by Diesel), who is all that stands between humanity and the combined forces of the most terrifying witches in history.
Essel Vision will release ‘Jazbaa’ in October. The movie stars international icons Aishwarya Rai Bachchan and Irrfan Khan.