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Eros’ Trinity Pictures rolls out its first franchise ‘Sniff’

MUMBAI: Eros International’s Trinity Pictures, India’s first franchise studio, has rolled out its first-ever feature film, ‘Sniff’, a big-scale kid’s live action-adventure film.

A fresh new genre introduced in Indian cinema, the film went on floors on 5 September, the day marking the commencement of Ganesh Chaturthi festival. It will be shot across various locations in Mumbai.

The film is being helmed by director Amole Gupte of ‘Taare Zameen Par’ and ‘Stanley Ka Dabba’ fame. He is behind several children-centric films and is reputed to spot talent in children and introduce fresh new faces in the Indian film industry (Darsheel Safari in ‘Taare Zameen Par’, his son Partho in ‘Stanley Ka Dabba’, etc.).

Gupte is all set to launch his next discovery Khushmeet Gill, an eight-year-old boy who plays the lead character in this family entertainer that revolves around a young Sikh boy, who is a spy in the making, along with his curious gang of extraordinary cohorts.

Gupte commenced the shoot with his young star in Mumbai with a Ganesh Aarti sung by Shankar Mahadevan.

Music for the film has been composed by Mujtaba Aziz Naza, son of the famous Qawwali singer Aziz Naza.