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Eros Now partners Paytm for secure payments
MUMBAI: Eros International’s over-the-top (OTT) platform Eros Now has announced a strategic partnership with Paytm to enable Eros Now subscribers to make payments easily using the e-wallet service.
Through Paytm, users can now make payments to Eros Now and access its repository of premium Bollywood and regional content including movies, music, television shows and originals. With an existing library of 5,000 films and an additional 5,000 films being added, Eros Now claims to offer the widest collection of premium Indian movie content across any OTT platform in the world.
Commenting on the association, Eros Digital CEO Rishika Lulla Singh said, “E-wallets are becoming vastly popular, especially with India’s youth, as they provide on-the-go, convenient payments. Especially post demonetisation in India, there has been a high surge in mobile and digital payments as we move towards a digital economy along with a rise in internet penetration and smartphone usage; we are excited to join hands with India’s largest mobile payments and commerce platform, Paytm, to provide safe, transparent, and easy payments. This association furthers our strategy to continue providing a seamless experience and endless entertainment to our two million paid subscribers and over 55 million registered users worldwide.”
The number of transactions conducted using e-wallets in India has doubled during 2014–16. The size of mobile money transactions is expected to reach US$780 billion by 2017 globally, and more than 85% of point-of-sale (POS) systems are expected to accept contactless payments by 2016.