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Eros Now partners IIFA

MUMBAI: Over-the-top (OTT) platform Eros Now has partnered with event management company Wizcraft for the 18th International Indian Film Academy (IIFA) Awards.

The main event will be held in New York at the MetLife Stadium on 14 and 15 July. As title sponsors for the IIFA Weekend, Eros Now will be the first digital platform to air the awards weekend to its millions of subscribers worldwide.

Eros Now subscribers will have exclusive access to all the ceremonies and events that make up the star-studded IIFA Weekend, which is attended by leading Bollywood talent. The main awards night will be hosted by leading Indian director Karan Johar and actor Saif Ali Khan. Eros Now subscribers will also be able to access a host of behind-the-scenes exclusive content with their favorite film celebrities during the IIFA Weekend.

Eros Digital CEO Rishika Lulla Singh said, “Eros Now strives to offer the best of Bollywood content to our viewers and it gives us immense pleasure to associate with Wizcraft and come on board as title sponsor for IIFA Weekend, one of the most celebrated and recognized Indian film award ceremonies across the globe. We are very excited to bring our subscribers an opportunity to witness these grand celebrations before any other digital platform. With two leading players from the entertainment space coming together for the awards gala, the teams promise to magnify its scope and amplify its vision to reach out to Indian cinema lovers across the world.”

The last 17 years have seen the IIFA grow from a one-night celebration at the Millennium Dome in London to a packed weekend of film festivals, workshops, exhibitions, film-showcases, a global business forum and sporting events.

Sabbas Joseph, founder-director of IIFA and Wizcraft International Entertainment commented, “IIFA is dedicated to bringing the best of Indian cinema to its audiences across the world. Our partnership with Eros Now enables viewers to experience Indian cinema’s biggest celebration in the world up close and personal. We look forward to making sharing unseen aspects of IIFA on the Eros Now platform through the IIFA journey on the global app platform.”