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Eros International partners with Rentrak to measure Eros’ box office

MUMBAI: Eros International will use the services of Rentrak to collect box office information of its movies across India.

The first Eros film Rentrak will collect data on is ‘Tevar’.

Rentrak president of worldwide movie measurement business Ron Giambra said, “We are thrilled to work with Eros as we continue to grow our international coverage, which now includes the operation and collection of theatre-level attendance and box office information from 36 countries. The inclusion of Eros to our service is a powerful addition to our clients in India. Rentrak is thrilled to continue help India make its film production more transparent with our global box office reporting capabilities.”

Eros International group CEO Jyoti Deshpande added, “We are delighted to partner with Rentrak for box office measurement in India. I believe this tie up will help accelerate positive change and herald a new era of transparency in the Indian movie industry.”

Rentrak’s Box Office Essentials and International Box Office Essentials are used as the currency by studios in US as well as distribution entities around the world.

Boasting a global footprint of the worldwide movie market, Rentrak provides its clients with real-time box office intelligence through one unique system, which allows users to view real-time online reports from anywhere around the world.

India with 3.5 billion admissions per annum is already the largest consumer of movies in the world. With seamless digitisation in the movie business, proliferation of multiplexes across the length and breadth of the country, the Indian movie industry is set to make giant strides in terms of box office revenues and compete with the fastest growing markets in the world in near future.

The Eros-Rentrak tie-up assumes significance in this transformative phase and will provide a thrust towards making the growing Indian movie industry transparent.

Eros’ upcoming films include ‘Shamitabh’, a film by R Balki starring super star Amitabh Bachchan, Dhanush and debutant Akshara Hassan.