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Endemol Shine UK makes two acquisitions

MUMBAI: Endemol Shine UK has acquired creative production house Electric Robin and digital talent management firm OP Talent.

The company said that Electric Robin’s track record for creating bespoke, quality content will be a great addition to its branded and short form output. OP Talent’s roster of male skewing gamers will work brilliantly alongside FlipSide and their strong line-up of influencers.

Electric Robin, which works in the areas of commercials, branded entertainment and original material, was founded by Kevin Batchelor and Ross Brandon three years ago.

OP Talent, established in 2012 by Liam Chivers, works with entertainment entities, brands and marketing agencies to create content opportunities, brand integrations and product sponsorships for its stars.