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E-Factor Entertainment forms JV with Italy’s Filmmaster Events

MUMBAI: India’s premium specialised events agency E-Factor Entertainment has entered into an equal joint venture with Filmmaster Events, a part of the Italian Entertainment Network (IEN), which is renowned globally for its expertise in events and content production.

The joint venture will be incorporated as EFactor-Filmmaster Events. It will focus on tourism and the events space, specifically targeting sporting ceremonies and permanent installations using state of the art light, sound, video technology. The JV will strive to curate multi-fold events in the current calendar year.

Said E-Factor CEO & Co-Founder Samit Garg, “At E Factor the vision has always been to do things differently and raise the bar for ourselves at all our social and private events that we handle. We have also gotten into tourism related events and while this journey has begun only a short while back we are grateful for the recognition we have gathered so far. Now, along with Filmmaster Events, we will be creating events for tourism, sports and entertainment segments, at a scale that India has seldom witnessed.”

Added Filmmaster Events COO Andrea Francisi, “We are delighted to enter India in partnership with E-Factor. While E-Factor is a name to reckon with in the events industry in the country, our joining of hands will usher in a new era to create an events ecosystem that will leave audience spellbound. Indian consumers are always open to experiential and opulent events. This is where our and E-Factor’s expertise and experience will merge in creating events which will leave audience with indelible memories.”

In its 16 years of existence, E Factor has created, curated and executed more than 1100 social and private events in India and across 15 different countries. E factor recently forayed into the unchartered terrain of large tourism-based events and has successfully created and managed 7 such event properties for three different states. These are namely “Pushkar Mela”, “Udaipur Lake Festival”, & “Mount Abu Winter Fest” for the Rajasthan government, “Taj Balloon Festival”, “Awadh Balloon Festival”, for the Uttar Pradesh Govt, “Visakha Utsav” & “Amaravati Global Music & Dance Festival” for the Andhra Pradesh government.

Filmmaster Events (FME) is one of the leading international creative agencies with a notable track record of creating and producing some of the most memorable and impactful events in the world. FME specialises in the creative content production, live content and entertainment, catering to corporate clients, public institutions, organising committees, sport federations and private clients. With over 17 Olympic and Paralympic credits, FME is one of the few event companies in the world with such an extensive and unique experience. The Rio Olympics opening and closing ceremonies is a case in point, besides Torino 2006 opening & closing, London 2012 Flag Handover and many others.

FME is present in 12 countries and India will be the 13th country to increase their global footprint in collaboration with E Factor Entertainment.