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DQE to co-produce ‘Pio The Chick’ with Italian pubcaster Rai
MUMBAI: Hyderabad-based DQ Entertainment has teamed up with Italian public broadcaster Rai Com to co-produce a new animated series called “Pio The Chick”.
The principal terms of this deal have been agreed by both parties at the recently concluded Mipcom in Cannes and the final agreement is expected to be signed imminently.
This is the first time that DQE and Rai will partner to co-produce an animated TV series. It is also the first time that Rai has gone into production of original content as a purely commercial venture, specifically conceived for the international market.
Based on a successful online property, the series is about the adventures of the plucky little chick Pio and his friends, and will feature a strong musical element. The series is based on a catchy Brazilian children’s song, created and launched by Radio Globo in Italy in 2012. The show is being designed by renowned Italian cartoonist Giorgio Cavazzano, known for his work with Disney and Marvel in Europe.
The cross-media-ready animated series will consist of 52, seven-minute episodes. DQE will be doing the entire animation of the series which is expected to go into production soon and will be ready by 2016.
In 2012 “Pio The Chick” became a hit radio song and then a viral web phenomenon through a series of remixes that made it into the single charts in Italy, Germany, France, Spain, the Netherlands and various other European countries. In various forms, it has generated more than 400 million hits on YouTube to date.
“We’ve changed our business model,” said an enthused Rai Com Director Commercial Luigi De Siervo. “We wanted to create a new product that would allow us to generate revenue globally from all licensing rights, including merchandising.”
DQE chairman and CEO Tapaas Chakravarti said “This deal is definitely a significant one for us as it marks the beginning of our partnership with Rai, one of the the leading broadcasters in Italy. The characters in the show are so adorable that we are confident that kids will love them.”