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Dolby Atmos debuts in Kerala

MUMBAI: Dolby Laboratories has announced the arrival of its latest audio technology Dolby Atmos in Kerala, with the offering made available in EVM Group’s Jawahar Cinema.

Situated in Kothamangalam, the theatre will be the first in the state to offer the new technology to cinema lovers.

Dolby Atmos gives filmmakers the creative freedom to place or move sounds anywhere in the theatre to create a lifelike, virtual reality of sound to enable a powerful movie watching experience.

Jawahar Cinema managing director Jose Mathew said, “We are proud to be the first ones to bring Dolby Atmos, the revolutionary audio technology, to the cinema watching audiences in Kerala. With this achievement, we reinforce our mission to bring the best entertainment experiences to our audiences by offering state-of-the-art technology and exceptional facilities, providing them with the best innovations for an exciting, enhanced, and convenient movie-watching experience.”

Unlike traditional channel-based sound systems like 5.1, 7.1 and 11.1 which require filmmakers to think about the number and location of speakers, Dolby Atmos allows them to designate where in the cinema space each sound should be placed or moved to make audiences experience the film as if they were within its world.

Dolby Laboratories India country manager Pankaj Kedia said, “We are very excited to work with Jawahar Cinema, who are the first cinema to bring Dolby Atmos to Kerala. Dolby’s introduction of this next-generation sound platform marked a giant step forward in the evolution of movie storytelling. We are proud to have pioneered an approach to sound that makes you feel as if you are in the movie, not merely watching it.”

Kedia further mentioned that going ahead, there is a line-up of top movie titles that will be coming up in Dolby Atmos.

Introduced in April 2012, more than 600 Dolby Atmos screens have been installed or committed to in 40 countries with more than 150 exhibitor partners. More than 100 films from 12 different countries representing genres from action thrillers and animated features to comedy and horror have been or are scheduled to be released with Dolby Atmos sound.