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Disney, fashion brand Satya Paul launch a retro-modern collection
MUMBAI: Disney has teamed up with the Indian fashion brand Satya Paul to launch a stylish retro-modern collection titled ‘Disney Mono Pop by Satya Paul’.
The collection was launched at a soirée hosted at the Satya Paul store in the Palladium Mall, Mumbai, with Bollywood actress Esha Gupta in a ‘Minnie Mono Pop saree’ from the collection. The event was attended by Mumbai’s stylish glitterati, from the likes of Mandira Bedi, Sidharth Roy Kapur, Masaba Gupta, Shaheen Abbas, Vidya Malwade, Dipti Bhatnagar and many others.
Inspired by the interpretations of Disney characters, the Satya Paul design studio has created a nostalgic collection that reflects and reminisces the evolution of Mickey and Minnie over the years. The idea was to render the characters in monochrome to being washed in Sepia, finding hints of colour in their latest avatar, with pop hues and strong graphics. This collaboration pays homage to these iconic characters by fusing them with one of India’s classic sartorial drapes- the Saree.
The collection takes fans on a retrospective journey through Disney’s artworks, earlier interpretations, rendering techniques and fantastical vision and comprises tunics, scarves, stoles, ties and accessories in addition to the sarees.
Pricing has been positioned to make the collection accessible to a larger audience, with printed sarees starting at Rs 11995 along with ready-to-wear and accessories priced at Rs 2995 onwards. This collection will launch at retail in December 2014 onwards through 10 flagship Satya Paul stores across five cities. It will also be e-tailed through an exclusive tie-up with Jabong.com, one of the leading online fashion brands in the country.
Disney India VP, head consumer products Abhishek Maheshwari said, “Disney is a multi-generation brand with characters that continue to inspire fashion designers globally. We are delighted to collaborate with Satya Paul to lend their creative expertise in designing this inspiring range for fashion conscious fans. Our halo collaborations have always created unique offerings which keeps us at the helm of the creative fashion business in India and worldwide”.
Genesis Colors MD Sanjay Kapoor said, “For three decades now, the Satya Paul design studio has been synonymous with distinct print innovation and ground breaking design. Therefore, our collaboration with Disney is an exciting platform to extend the brand’s core vision and we are looking forward to launching this Global Indian line inspired by two of Disney’s iconic characters”.
Inspiring talented designers the world over, cultural icons Mickey Mouse and Minnie Mouse, continue to be in high demand with leading international luxury brands such as Dolce and Gabbana, Givenchy, Marc Jacobs and Elie Saab. This year these characters will be recreated in Satya Paul’s signature print fabrications on women’s apparel and accessories along with selected men’s accessories.