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Disney-ABC announces daytime talk show with Tyra Banks for 2015
MUMBAI: US Supermodel, business woman and producer Tyra Banks will host and executive produce a new daily lifestyle talk show beginning next year, Disney-ABC announced.
Banks will lead a team of lifestyle experts on a wide-range of topics. Incorporating Tyra’s remarkable social media reach of more than 28 million followers across all platforms, as well as her digitally connected co-hosts, the show will offer a true cross-platform experience.
The yet-to-be named nationally syndicated show will broadcast from Los Angeles. It will be produced by Disney-ABC’s Summerdale Productions with Tyra Banks as executive producer, and distributed by Disney-ABC Domestic Television.
Capitalising on the daytime audience’s tremendous appetite for lifestyle content, Tyra and her team will provide daily takeaway that is innovative, informative, and accessible. From fashion and beauty to home and entertaining to empowerment and individual enterprise, the show will motivate viewers to improve and enhance their lives by providing cutting edge guidance.
Tyra will also welcome celebrities, internet influencers, experts and everyday people to share their own knowledge across a wide-range of topics that are important to the daytime audience.
Disney-ABC Domestic Television president Janice Marinelli said, “Tyra is an enormous and vibrant talent with widespread appeal and we’re eager to introduce her new lifestyle show that will incorporate her personal message of self-confidence to the syndication marketplace”.
ABC Entertainment Group executive VP, Daytime and Syndicated Programming Lisa Hackner said, “Tyra is truly unique in that she is both aspirational and extremely relatable to women of all ages. With an extraordinary social media following and legions of fans built over her years on television, Tyra is more relevant than ever. She is the ideal personality to infuse lifestyle content with fresh energy, humor, and the practical information the daytime audience craves.”
Banks said, “The fire to inspire women and help them to blaze new paths fiercely burns inside of me. I’m excited to be partnering with Disney-ABC to usher in a new era of lifestyle, beauty and entertainment that will inspire women to be the CEO of their lives via honesty, humor and the newest tips and tricks without being intimidating or precious. To my fierce fam of future viewers: I can’t wait to shake up daytime TV together. I have a lot of information to give and still lots to learn. Let’s do it!”