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Discovery’s expansion initiatives
MUMBAI: Infotainment and lifestyle broadcaster Discovery is out to establish its longstanding relationships with a new generation of viewers across the globe. Some of these global strategies include investment in a free-to-air channel in Chile and an expanded partnership with Vodafone in Italy, Spain and Portugal.
Discovery in Chile
Discovery announced a 27.5% stake in Bethia, the parent company of Mega, a broadcast channel in Chile. This strategic investment extends Discovery’s reach in Chile with its first investment in a free-to-air channel in Latin America.
Expanded partnership with Vodafone in Europe
Discovery has also announced the signing of an innovative deal with Vodafone TV in Italy whereby all Discovery free-to-air channels—everything from Nove, Real Time, DMax, Giallo, Focus, K2 and Frisbee—will be available when the service launches later in the summer, bringing more rich and diverse content to a wider audience base, across both Vodafone customers’ home TV screen and on their mobile devices.
This adds to two successful deals previously announced with Vodafone TV to make Discovery’s content available to tens of millions of pay TV viewers through Vodafone’s authenticated TV Everywhere service.
Launch of a female-focused channel in Spain
Discovery, meanwhile, has signed a content agreement with Spanish media group Kiss TV in March creating a new FTA channel called Dkiss, aimed at female viewers and the first of its kind to be produced within the non-fiction genre.
Dkiss officially hit the air on 19 May, firmly establishing Discovery’s plans to reach new audiences, following the double-digit growth in viewer numbers across numerous European markets that TLC has experienced so far this year.
Discovery Networks International president JB Perrette said, “Discovery fuels the passion of our audiences across multiple genres—from factual, lifestyle and kids, to general entertainment and sport. Partnering other innovative companies, our goal is to find new ways to extend the reach and relevance of our programmes across all platforms, making it easier for people to enjoy our shows whenever, and wherever, they want to consume great video content. In making our programmes more accessible in key growth markets, we are both expanding our audience base and engaging with a whole new generation of viewers through digital platforms.”