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Dilip Venkatraman floats media tech firm, to unveil VideoTap at Mobile World Congress
MUMBAI: Former CEO of CNN-IBN and IBN7 Dilip Venkatraman and former Group CMO of ITV Network Savvy Dilip have founded a media technology company called VideoTap Digital.
The company has come out with a cloud-based smart video platform which will deliver dynamic, personalised and interactive videos on demand.
VideoTap, the next generation video platform, will be unveiled at 4YFN – Mobile World Congress at Barcelona.
“VideoTap is a cloud-based interactive smart video platform, powered by proprietary patent pending technology, that is all set to transform the way video content is delivered, viewed and monetised,” said Venkatraman.
Consumers want video-on-demand, but many times they want to watch only a specific segment within a video, and not the full video. They also want to watch many such specific segments one after the other, continuously, for a personalised experience. They do not want to waste time to search from many videos. Addressing this gap, VideoTap offers consumers personalised real time video compilations, interactivity on videos, and direct-to-scene watching.
Said VideoTap CEO Venkatraman, “VideoTap is an original concept and is fundamentally differentiated from existing offerings in the world. Our highly motivated and innovative in-house technology team has built this platform from scratch. We are very excited about showcasing VideoTap at a global platform.”
Added VideoTap COO Savvy Dilip, “Consumers want more control over their viewing experience, and we have built an entire ecosystem to deliver an unparalleled user experience. We are excited about working with video publishers, especially broadcasters and production houses, to unlock the value of their content libraries.”
Venkatraman’s last assignment was as the Group COO of ITVNetwork, which operates news channels India News, NewsX, and Sunday Guardian. Prior to that he worked at Network18 as the CEO of CNN-IBN & IBN7.
Venkatraman has over 23 years of corporate experience, including three years in the US. Prior to joining TV18, he held key positions at the India Today Group and the Zee Network. He was the head of brand Management at Zee News and the president of marketing for Dish TV.
Savvy till recently was the Group CMO of the ITVNetwork (India News, NewsX & Sunday Guardian), where she developed and launched the network identity. Prior to that she worked at Network18 as the VP – Marketing for CNN-IBN & IBN7. She has vast experience in product management, brand management, and brand building across media including digital media, strategic alliances, programming planning, events & experiential marketing, sales enablement and public relations.
Savvy was the driving force behind some of the most popular, credible and editorial driven media awards like CNN-IBN Indian of the year, IBN7 Diamond States Awards, Real Heroes, IBN7 Super Idols, Zindagi Live Awards, India Positive Awards, Citizen Journalist Awards, Young India Leaders, Guru Sishya Awards, 4GLTE, ShauryaSanman Awards.