21 Nov 2017
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Digitisation has decreased affordability among weaker sections: Study

MUMBAI: While digitisation has increased viewing quality and choice, it has decreased affordability among the weaker sections of the society, according to a study by The Media Foundation.
The research also noticed that the access to terrestrial television is shrinking as the Doordarshan Yaggi antenna is being replaced by direct-to-home (DTH) and in some places by cable TV connections.

However, terrestrial connections are still found in the poorest rural areas as also black and white TV sets, the research pointed out.

The research was conducted in 13 villages, two semi-urban areas and six urban slums across five states.

Digitisation in rural areas is bringing increased access to television in remote areas. This is also driven by demand for quality content. While the demand for terrestrial transmission has dropped sharply, the demand for Freedish has correspondingly gone up.

Furthermore, people are graduating from Freedish to private DTH operators due to a plethora of channels which are on offer. Regional channels are extremely popular among rural folks. So are the local-language feeds of infotainment channels like Discovery and NGC.

Respondents from rural areas said that they wanted not just entertainment but also farm-related content.