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Digital mode an effective communication medium: Arun Jaitley

MUMBAI: The digital mode had become an effective medium to communicate to the wide audience, while at the same time it offered opportunities to innovate, Union Minister of Finance, Corporate Affairs and Ministry of Information & Broadcasting Arun Jaitley said during the Consultative Committee of the Information & Broadcasting (I&B) ministry.

Citing the initiative of the ‘Talkathon’, the minister said that serving as an independent interview that runs live on social media as well as on private TV channels, the ‘Talkathon’ offered an opportunity to integrate communication across platforms with the audiences.

On the DD app, the minister said that the initiative provided an opportunity to address the needs of the audience which followed the dissemination of information on the digital mode.

Jaitley also referred to the government’s efforts to popularise the digital mode of the 100 volumes of Mahatma Gandhi compiled by the Directorate of Publication Division on the social media platforms of the MIB.

The committee had met to discuss the issue of ‘Harnessing the role of social media’. Minister of State for I&B Col Rajyavardhan Singh Rathore was also present at the meeting.

Members who attended the meeting included Dr Jayakumar Jayavardhan, Dr Sanjay Jaiswal, Tapas Paul, V Sathyabama, Anil Madhav Dave, Jaya Bachchan, Dr K Keshava Rao, Madhusudan Mistry, Neeraj Shekhar, and Vivek Gupta.

While appreciating the measures taken by the ministry, the members emphasised that efforts needed to be taken to promote the reach of social media to those segments that at times suffered due to lack of access to technology.

It was also suggested that measures need to be taken to facilitate information flow to the young target audience and institutions in rural areas. Members also said that content needed to be tailored consistently to address the information needs of the people.

A presentation was made by I&B secretary Bimal Julka on behalf of the ministry to give an overview of the steps and initiatives undertaken so far by the MIB in harnessing the potential of social media.