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DHX Media licenses kids’ series to Amazon Prime Video India
MUMBAI: Pure-play children’s content company DHX Media has licensed more than three dozen series for kids to Amazon Prime Video India.
DHX Media titles licensed by Amazon Prime Video India include evergreen kids shows such as ‘Caillou’, ‘Inspector Gadget’ and ‘Strawberry Shortcake’, ‘Johnny Test’ and ‘Kid vs Kat’.
DHX Media territory manager Thom Chapman says, “This volume deal highlights the scale of our library, and our ability to deliver a wide-ranging slate of great kids’ shows to leading streaming platforms as they expand globally. With Amazon Prime Video taking up our programming for the emerging SVOD market in India, we are boosting our international presence and underscoring our reputation as a trusted ‘go-to’ distributor of quality kids’ content.”
This content deal follows a vast offering of DHX Media shows already available through Amazon Prime Video in other key territories globally. Last year, Amazon licensed the DHX Media original series ‘Looped’ for its members in the US, as well as adding library content to the US Prime Video catalogue. In the UK and Germany, Prime members can enjoy more than three dozen DHX Media kids’ shows including ‘Teletubbies’, ‘Messy Goes to Okido’ and ‘Hank Zipzer’.
In India, Amazon Prime Video is currently focusing on expanding its kids’ platform by signing several exclusive deals. To date, the OTT platform has struck deals with companies like Green Gold Animation, Xilam Animation, Zodiak Kids and BBC Worldwide.
Amazon Prime Video India currently features some renowned series such as Green Gold Animation’s ‘Chhota Bheem’, ‘Super Bheem,’ ‘Mighty Raju,’ ‘Krishna Balaram’, ‘Chorr Police’, ‘Luv Kush’, ‘Vikram & Betaal’ and ‘Krishna;’ Zodiak Kids’ ‘Horrid Henry,’ ‘Extreme Football’, ‘Street Football’ and ‘Sally Bollywood’; Xilam Animation’s Oggy & the Cockroaches,’ ‘Zig & Sharko,’ Floopaloo Where Are You’, ‘A Kind of Magic’, ‘If I Were an Animal’, ‘Paprika’ and ‘The Daltons’, and CBeebies’ ‘Clangers’, ‘Dinopaws’ and ‘Hey Duggee’.