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DHX Media announces ‘Teletubbies’ publishing deal
Mumbai: DHX Media which creates content for families and children, announced today that it has signed a deal with Egmont Publishing granting it international rights, excluding China and North America, to produce a range of children’s books and magazines based on the upcoming TV season of ‘Teletubbies’.
The roll-out of consumer product internationally is expected to begin spring or summer 2016, and will feature a variety of published formats including Teletubbies themed story books, as well as colouring, sticker and activity books, annuals, novelty books and sound books, along with a stand-alone Teletubbies magazine.
The new 60-episode series of ‘Teletubbies’ has been commissioned by CBeebies, the children’s arm of UK pubcaster the BBC, and is being produced by UK production company, Darrall Macqueen Ltd. It will feature the same well-loved characters but will bring a refreshed, contemporary look to one of the world’s most well-known pre-school properties, ensuring that it is relevant for a new generation.
The TV show ‘Teletubbies’ was launched in March 1997. The original episodes have aired in more than 120 territories in 45 languages, and it was the very first western pre-school property to air on China’s CCTV. Its enduring resonance with children is further underscored by the brand’s postings on YouTube, which garnered more than 40 million views per month through the first half of 2014.