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Dekkho ties up with Zee Music Company for premium content

MUMBAI: Online video streaming platform Dekkho has tied up with Zee Music Company for premium video content from blockbuster movies and artists.

The partnership offers Dekkho an access to the global rights of Zee Music Company’s extensive music library. This will give users a chance to access over 1,000 music videos from Zee Music Company, including latest chart-topping hits such as Kala Chashma, Laila Main Laila, Zaalima and Beat Pe Booty.

Said Dekho co-founder Vinay Pillai, “Music is the most viral and dynamic category of premium video content in India. We want to create a one-of-its-kind ecosystem to drive superior user experience when it comes to connecting fans and artists. Our partnership with Zee Music Company gives us an excellent opportunity to host premium music content on the platform. With our inventive approach to content provision and Zee Music’s strength in the music space,we are confident that digital-first viewers in India will make Dekkho their favourite destination for online video.”

Dekkho users can also have access to the latest videos from popular artists, upcoming and blockbuster Bollywood movies. Dekkho is a disruptive video streaming service for the next generation of online entertainment. It aims to revolutionize videos in India by providing premium content across music, comedy, fashion, food, travel, and lifestyle genres. The platform allows its users to discover, view, share, and recommend high-quality content through an invite-only feature.

Zee Music Company Digital Head Vinay Guwalani says, “Music videos are a highly consumed format on digital in today’s generation. Zee Music Company has partnered with Dekkho and we hope this partnership will help Dekkho to become a popular destination for video content.”