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DAVP’s ad expenditure rose 8.15% in FY16 to Rs 1,286 cr
MUMBAI: The Directorate of Advertising and Visual Publicity (DAVP) spent Rs 1,286 crore during 2016–17, an 8.15% increase over the previous fiscal year, Minister of State for Information and Broadcasting Rajyavardhan Rathore said in a written reply.
Out of the total Rs 1,285.77 crore spent during 2016–17, Rs 468.53 crore was spent on print, Rs 609.14 crore on audio-visual, Rs 15.81 on printed publicity, Rs 186.59 crore on outdoor publicity and Rs 5.70 crore on exhibitions.
In 2015–16, the DAVP had spent Rs 1,188.85 crore while the same was Rs 998.34 crore during 2014–15.
The DAVP is the nodal agency to undertake multimedia advertising and publicity for various ministries and departments of the government.
The DAVP releases advertisements on behalf of various Union ministries and departments to disseminate information in respect of government policies, schemes, projects and their events.
The advertisements are carried in various mediums, including print and visual media, he added.