23 Sep 2017
Live Post
Film producer Karim Morani surrenders in rape case
Ryan school murder case: CBI team reaches school, starts probe
Karti closed many foreign accounts, shifted money: CBI
Pakistan shells border posts, hamlets in J&K; BSF jawans among 7 injured
Sushma Swaraj raises issue of terrorism, H1-B with US Secretary of State

Dataxis predicts SVod subscribers in Latin America to reach 33.5 mn in 2022

MUMBAI: Subscription video-on-demand(SVod) services are showing great potential growth in Latin America and is expected to reach 17.4 million in 2017, according to Dataxis.

Dataxis also forecasts that the market will double its volume to reach 33.5 million in 2022.

Netflix, which was launched in 2011, will remain the leading player with a market share of around 60% of total Latin America’s subscribers for the next five years.

In 2016, 91% of the accounts paid in the region were concentrated in only four markets: Mexico (46.8% of total Latin America), Brazil (31%), Colombia (6.6%) and Argentina (6.5%).

Furthermore, competitors were more active in the following markets: Brazil (22), Mexico (16), Argentina (13) and Colombia (10).

New players specialised in niches and genres emerged in 2016. Differentiation strategies are shortening exhibition windows for VOD OTT by transactional models. In this way, players are simplifying payment methods. In addition to reaching customers directly, new alliances are arriving with pay TV operators for billing and collection.