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Cricbuzz targets 75 million users during ICC World Cup

MUMBAI: Cricbuzz, a division of Times Internet, is launching a new World Cup section across web and mobile, to capitalize on the major wave of upcoming cricket, with the World Cup and IPL over the next 4 months.

The new World Cup release features a number of major new features, including:

  • ‘Timelines’: go through well-crafted timelines of each tournament since 1975, to relive epic moments
  • ‘Records’: the most interesting cricket stats and figures, with a log of past WC matches
  • Captains and Kits’: a collection of caricatures of team captains for the last 30 years
  • Your Team’: sections dedicated to each team, with history, stats, and easy access
    ‘The Venue’: information on the cities & venues of matches

Cricbuzz is one of the largest mobile app for cricket news and scores in India. During IPL 2014, Cricbuzz was used by over 50 million people, with more than 80% of users on their mobile devices. In January, Cricbuzz users spent over 2.5 billion minutes on the Cricbuzz app (just under 5000 years!), generating 2.6 billion page views.